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Tom Tits’ new world

Expanding the boundaries of science

When audiences stayed away during the pandemic, the visitor industry was hit hard. Cultural and creative organisations suddenly had to find new ways forward. But how do you do that?

One step is to take a closer look at your surroundings – both the immediate and those further away. It is likely that there are values in the landscape that can be strengthened and developed, at least once the pandemic is over.

A place on the map

Cultural and creative attractions often contribute to more value creation than what happens when a visitor walks through the door. It can be the value of people having coffee, shopping, or staying overnight in the area. It can also be the brand value that comes from putting a place on the map. For example, what does Tivoli mean for Copenhagen’s image? We often distinguish between user value and non-user value.

From a place perspective, it can also be about the perceived value of living in an area with a scenic nature reserve, an exciting building, or an art museum. Even if you do not use or visit these places, they often add value for you. This value does not have to be soft or invisible – it could be about land, housing, or businesses near the attraction.

Kollage av rapportomslag och uppslag från värdeanalysen av Tom Tits Experiment. Tre svarta rapportomslag med vit text visar titeln 'Värdeanalys av Tom Tits Experiment'. Bredvid dessa syns olika uppslag från rapporten med grafer, statistik och ett foto av ett barn som interagerar med en utställning. Dokumenten innehåller rosa och ljusblå sidor med rubriker som 'Värden från turister och besökare' samt 'Teoretiska vägmärken', kompletterade med statistiska diagram och analystexter.

Analysing value

A study of the Tom Tits Experiment – one of Sweden’s 19 science centres, shows that it contributes a range of values for the municipality, the region, and Sweden as a whole. These include education, social value, brand value, and indirect value from visitors and tourists.

Many-layered relationships

No matter which way forward is chosen, we know more than ever how Tom Tits Experiment puts Södertälje on the map as a destination and a place of joyful exploration in technology and science. We also see how Tom Tits is part of a network of value-creating processes and diverse relationships that extend far beyond the centre’s own walls.