The Tourism Effect of Popular Culture in New Research Anthology

Cloudberry’s Joakim Lind has extensive experience in place branding assignments and a strong interest in how fictional stories and popular culture influence and develop the narrative of a place, a region, or a country. In previous projects, he has examined how works of fiction such as Wallander, Millennium, and the German TV series Inga Lindström contribute to tourism and other place-related values for Ystad, Skåne, Stockholm, and other parts of Sweden.

A few years ago, Joakim began a research project at the School of Business at Åbo Akademi University, to bring the empirical findings from his analyses into an academic context. The first article from Joakim’s research project has now been published as a chapter in The Routledge Handbook of Popular Culture and Tourism. Several of the leading international researchers in popular culture tourism have been invited to contribute chapters to the anthology.