New Network in Public Communication

Seven leading communications agencies, including Cloudberry, have formed the expert group Sam-kom for public communication. The goal is to raise quality in the industry and create a strong alternative to the large agency groups.

“This is an important step in developing how public communication is conducted in Sweden,” says Eva Nielsen, CEO of Cloudberry.

The collaboration formalises the expertise and synergies already existing between the agencies Södra Tornet, Beyond Research, Cloudberry, Downtown Advisors, Populate, Perspetivo and Azote. By bringing together different specialist skills, the network can offer complete solutions with expertise in all areas.

Modern Public Communication Requires Expertise

A key driving force behind Sam-kom is to increase knowledge around modern public communication. Today’s challenges involve reaching diverse target groups through multiple channels – something that demands solid specialist knowledge.

“As smaller, specialised agencies, we can be more flexible and adapt more quickly. Through Sam-kom, we also have the strength to offer comprehensive solutions of the highest quality,” explains Eva.

A Dynamic Network Open for Development

Sam-kom is built on voluntary collaboration between independent agencies with the same high ambitions. The network welcomes new members who can contribute valuable expertise.

“For clients, the major advantage is hiring a specialist network instead of a big agency group. You get the flexibility to always use the best competence for each assignment,” says Eva Nielsen, CEO of Cloudberry.