3 insights on AI

Experts believe we are on the brink of the next technological revolution, with the potential to transform major parts of everyday life much faster than ever before.

2022 was the year AI-generated content flooded social media. A wave of AI-created art from Stable Diffusion, Dall-E and Midjourney emerged, while many started using AI-generated profile images from apps like Lensa. Chances are you too, perhaps without realising, have already read text written by AI tools such as ChatGPT.

Three trends we can expect in 2023:

AI-generated media

AI is developing rapidly. In 2023, we will see even more advanced creations, including images so convincing they require expert analysis to tell apart from real photographs. Just as you can now write a short prompt and get realistic images, soon the same will apply to videos.

AI tools are already being used to produce content for news companies, newsletters and social media posts. Some AI systems can write headlines, articles and scripts that read as if they were created by human journalists.

AI becomes the new search engine

Google’s search engine still dominates how people find information online, but AI is starting to change that. ChatGPT already answers questions in a conversational way, often providing summaries and structured explanations rather than just links.

The upcoming GPT-4 update is expected to be much more powerful, capable of combining text, images and video in responses. The way we search for and consume information is set to evolve significantly in the coming years.

Stronger privacy focus

With AI’s rapid rise come new ethical questions. Protecting personal integrity is becoming more important, especially as AI can be used to create false images or videos that harm reputations. This will push more people to take greater control of their personal data and privacy.

Governments are already working on stricter AI regulations in both the EU and globally. New laws could be in place within the next year, especially to protect sensitive data like photos and video clips. Expect a growing emphasis on security and transparency in how AI is used.

Image: The artwork illustrates AI’s effort to understand and predict biological forms and functions. Khyati Treha, Unsplash