We launch a new training program together with Sveriges Kommunikatörer

Together with Sveriges Kommunikatörer, we are launching a new training program designed to strengthen the strategic role of communicators within organisations. The program is based on insights, theories, and models presented in the book The Communications Advisor, as well as findings from a study on how Swedish communication leaders view their evolving roles in today’s rapidly changing landscape.

The training is aimed at communicators who want to increase their impact and gain greater influence with their managers and leadership teams.

The background is clear: many communication professionals still struggle to build understanding and trust among executives for the strategic importance of communication, especially in a time of rapid transformation marked by geopolitical tensions, technological leaps, and climate challenges. In such an environment, trust in communication – and in the communicator’s competence, becomes crucial for organisations seeking to navigate change, act decisively, and build long-term legitimacy.

The program focuses on a 360-degree analytical model to better understand the context communicators operate in, the communicator’s positioning journey and the skill set.

In addition to providing frameworks for developing a more strategic role, the course is built around real-life case studies and hands-on exercises that offer practical experience and new perspectives.

The first session takes place on November 6.

Join us! Sign up here ➚