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The Future of Tech Journalism in Focus

Cloudberries & Milk brings the industry’s key topics together

Our new seminar series “Cloudberries & Milk” kicked off with a well-attended breakfast meeting exploring the role of tech journalism in today’s media landscape. The keynote speaker was Mats Stålbröst, editor-in-chief of Techtidningen (formerly Telekomidag), who shared insights on the industry’s evolution and future challenges.

The seminar covered topics such as how news values are determined and how tech publications can stay relevant in a changing industry. Security and geopolitical factors were highlighted as critical drivers of technological development. A central theme was the recent rebranding from Telekomidag to Techtidningen, which Stålbröst noted reflects a broader industry shift where tech and telecom are increasingly converging.

“It is becoming more important to communicate both the commercial value of technology and its practical applications,” Mats said during his talk.

The series will continue throughout the year with more current themes. Keep an eye out for the next event on our LinkedIn page.