United Seat Factory’s Brand Journey

When United Seat Factory➚ contacted us, they were already the market leader in automotive upholstery – the result of bringing together more than 20 years of experience and several established brands under one roof. As the largest player in the industry, they had production capacity, expertise and customer trust.

However, they lacked something crucial: their own modern brand and a digital sales channel that matched their true market position. Instead, they relied on traditional marketplaces that limited both their growth and control over the customer experience.

Our assignment was clear: create a premium brand that reflects their market leadership, and an e-commerce platform that provides full control over sales.

A brand that reflects market leadership

We developed a brand that combines classic American car culture with a modern premium expression – a brand that communicates the credibility and experience that comes with more than 20 years in the industry.

Every element of the brand was designed with sales in focus:

An e-commerce platform that handles complexity without losing customers

United Seat Factory sells custom-made car seat covers with thousands of possible combinations of vehicle models, materials and colours, so standard solutions were not sufficient. We therefore built a customised e-commerce platform in WordPress CMS featuring:

The result is a purchasing experience that makes it easy to buy a complex premium product – directly from the market leader, without intermediaries.

Results that make a difference

With a brand that reflects their true market position and their own sales channel supported by digital marketing, United Seat Factory has taken control of its growth and reduced its dependence on external marketplaces.

Today, sales through their own channel are increasing month by month. United Seat Factory is building direct relationships with customers instead of sharing them with marketplaces, and growth is driven by a scalable strategy for search engine optimisation (SEO) and search engine marketing (SEM).

Do you want to take control of your sales?

This case is an example of how we help established companies:

Building our own e-commerce platform for our products was more complex than a traditional web shop. Cloudberry invested time in understanding our business model, our product structures and how we want to position our brand. The result is a strong brand and an e-commerce platform where we sell directly to customers and reduce our dependence on external marketplaces, says Pejman Altafi, partner at United Seat Factory