The Future of Urban Development at Expo Vallastaden

When Linköping Municipality prepared to launch its innovative housing and community expo Vallastaden 2017, they needed a communications strategy that would reach the right audiences. The goal was to showcase new solutions for urban development and encourage industry experts to make the event a priority.

We provided strategic advice throughout the process, from planning and execution to follow-up. With a content strategy that highlighted the area’s innovations, we helped position Vallastaden as a showcase for the future of sustainable urban design.

Our focus was on telling the major innovation stories in a clear and engaging way, with particular emphasis on:

• New timber construction techniques
• Revolutionary underground waste collection systems
• Socially sustainable housing environments
• Innovative architecture and urban planning

To generate engagement, we ran event-specific social media channels with daily content that made it easy for visitors to share their experiences. The result was a well-attended expo where urban developers, architects and construction industry professionals found inspiration in tomorrow’s building solutions.

Our experience in communicating complex urban development projects also includes work on Slussen, Hagastaden and Norra Djurgårdsstaden.