Dreame Technology’s Nordic Launch

When Dreame Technology entered the Nordic market, their challenge was to build awareness in a region where several established brands already had a strong presence. With a wide product range from robot vacuums and lawnmowers to hair dryers and pool cleaners, our focus was on handheld and robotic vacuum cleaners.

To achieve broad reach across the Nordics, we worked with 17 influencers, from leading “cleanfluencers” like Kevins Kvadratmeter to entrepreneurs like Ebba von Sydow and Viktor Frisk. Through our Nordic network, the campaigns spanned the region and reached over 2 million people.

One of our collaborators was Christopher Åström, food creator and founder of Bar Schiaccate, an Italian-inspired mackeria with several locations in Stockholm and beyond.

“Flawless from start to finish. I had direct contact with Herman, who was friendly, clear about expectations, and open to new ideas throughout the process.”

During the launch, we introduced two products and ran a “Back to Work” campaign, spotlighting several models. Our shared goal was to ensure the campaigns combined traditional tech PR with editorial product testing, resulting in full-page features in outlets such as M3.

The mission was to build awareness, spark engagement, and connect with the right mix of influencers who could inspire the target audience.

“It’s always a pleasure to work with products that truly deliver, and this was reflected in the media coverage,” says Herman Lundin, Head of Customer Experience at Cloudberry.

Data from three campaign waves showed clear results for Dreame. Contact us to hear how we can help you succeed.