- Bolt
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- Challenge The Industry
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- Micromobility
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- Transport
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- Urban Development
An Industry Challenger That Changed Behaviours
When Bolt launched in Sweden in 2019, the company set out to reshape how people think about transport and to open up the market for micromobility.
As one of Europe’s fastest-growing tech companies, Bolt aimed to revolutionise both how we move around cities and the range of services available. With a digital platform covering taxis, e-scooters, and food delivery, they challenged established players and traditional transport patterns. In Sweden, Bolt quickly gained 1.5 million users, sparking debate and pushing both long-standing providers and new competitors to respond.
Working closely with Bolt’s Swedish leadership, we developed a strategy that combined local marketing events, PR campaigns, and opinion-building. By offering alternatives to conventional car travel, Bolt has helped shift how people navigate urban spaces, serving as an example of how digital platforms can drive smarter, more sustainable mobility.
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